Mobile Market Dynamics: Trends and Forecast 2025 –2032

Executive Summary Mobile ing Market Size and Share Across Top Segments

CAGR Value

Data Bridge Market Research analyses that the mobile marketing market was valued at USD 17.13 billion in 2021 and is expected to reach the value of USD 70.76 billion by 2029, at a CAGR of 19.40% during the forecast period of 2022-2029. 

Market drivers and market restraints covered in this Mobile ing report give an idea about the rise or fall in the consumer demand for the particular product depending on several factors. Businesses can gain current as well as upcoming technical and financial details of the Mobile ing Market industry to 2033 with this Mobile ing Market report. The report is formulated based on the market type, organization size, on-premises availability, the end-users’ organization type, and the availability in areas such as North America, South America, Europe, Asia-Pacific and the Middle East & Africa. The Mobile ing Market report is the best option to acquire a professional in-depth study on the current state of the market.

This Mobile ing Market research report deals with the analysis of the up-and-coming trends along with major drivers, restraints, challenges, and opportunities in the market for Mobile ing Market industry. This market report spans the different segments of the market analysis that today’s businesses demand. With the precise base year and the historic year, estimations and calculations are performed in this Mobile ing report. Besides, this report attempts to find out the impact of buyers, substitutes, new entrants, competitors, and suppliers on the market. Mobile ing survey provides key information about the Mobile ing Market industry, including very helpful and important facts and figures, expert opinions, and the latest developments across the globe.

Review comprehensive data and projections in our Mobile ing Market report. Download now:
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Mobile ing Market Growth Snapshot

Segments

- By Solution (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Mobile Web)
- By End-User (SMEs, Large Enterprises)
- By Application (Promotions, Branding, Customer Relationship Management, Customer Engagement)
- By Industry Vertical (Retail, Healthcare, IT and Telecommunication, Travel and Hospitality, BFSI, Media and Entertainment, Others)

The global mobile marketing market is segmented based on solutions, end-users, applications, and industry verticals. In terms of solutions, the market is divided into SMS, MMS, push notifications, mobile emails, QR codes, and mobile web. The SMS segment is expected to hold a significant market share due to its widespread adoption and effectiveness in reaching a large audience. MMS and push notifications are also gaining traction as businesses look for more engaging ways to connect with consumers. By end-user, the market caters to both small and medium enterprises (SMEs) and large enterprises. The SMEs segment is projected to grow at a higher CAGR as these businesses increasingly leverage mobile marketing to compete with larger players.

On the other hand, the large enterprises segment is expected to dominate the market as they have the resources to invest in advanced mobile marketing strategies. When it comes to applications, the market is segmented into promotions, branding, customer relationship management, and customer engagement. Promotion campaigns are a popular choice among businesses looking to drive sales and increase brand visibility. Branding activities are also on the rise as companies seek to establish a strong brand presence in the digital space. Customer relationship management and customer engagement are becoming crucial for enhancing customer loyalty and satisfaction. In terms of industry verticals, the market covers retail, healthcare, IT and telecommunication, travel and hospitality, BFSI, media and entertainment, and others. The retail sector is expected to lead the market, driven by the growing trend of online shopping and personalized marketing strategies. Healthcare and BFSI sectors are also adopting mobile marketing to improve patient care and financial services.

Market Players

- Adobe Inc.
- Oracle
- IBM Corporation
- SAP SE
- Salesforce.com, inc.
- AT&T Intellectual Property
- SAS Institute Inc.
- Salmat Ltd
- Vibes
- Mobivity Holdings Corp

The global mobile marketing market is highly competitive with the presence of key players such as Adobe Inc., Oracle, IBM Corporation, SAP SE, and Salesforce.com, inc. These companies are focusing on product innovations, strategic partnerships, and expansions to strengthen their market position. AT&T Intellectual Property, SAS Institute Inc., Salmat Ltd, Vibes, and Mobivity Holdings Corp are also prominent players in the market, offering a wide range of mobile marketing solutions and services. Partnerships and collaborations between technology providers and industry players are driving market growth and innovation.

The global mobile marketing market is witnessing significant growth and evolution driven by the increasing adoption of mobile devices, changing consumer behavior, and advancements in digital technologies. One of the emerging trends in the market is the shift towards more personalized and targeted marketing strategies enabled by mobile platforms. Businesses are leveraging mobile marketing solutions such as SMS, MMS, push notifications, and mobile emails to deliver personalized content and offers to consumers based on their preferences and behaviors. This targeted approach is proving to be more effective in engaging customers and driving conversions compared to traditional mass marketing tactics.

Another key development in the mobile marketing landscape is the integration of mobile marketing with other digital channels such as social media, mobile apps, and websites. This omnichannel approach allows businesses to create cohesive and seamless customer experiences across multiple touchpoints, enhancing brand visibility and customer engagement. By leveraging data analytics and artificial intelligence, companies can track customer interactions across different channels and optimize their marketing campaigns for better results.

The rise of mobile commerce (m-commerce) is also shaping the mobile marketing market, with more consumers using their mobile devices to research products, make purchases, and interact with brands. This trend is driving businesses to invest in mobile-optimized websites, mobile payment solutions, and mobile loyalty programs to cater to the needs of mobile-savvy consumers. As mobile devices become central to the shopping experience, companies are exploring innovative ways to leverage mobile marketing for driving sales, customer retention, and brand loyalty.

Moreover, the increasing adoption of mobile marketing solutions in industry verticals such as retail, healthcare, and BFSI is opening new opportunities for market players. Retailers are using mobile marketing to drive foot traffic to stores, offer personalized discounts, and enhance the overall shopping experience. Healthcare providers are utilizing mobile channels for patient education, appointment reminders, and telehealth services. In the BFSI sector, mobile marketing is being used for promoting financial products, delivering personalized financial advice, and improving customer engagement.

In conclusion, the global mobile marketing market is poised for continued growth and innovation as businesses adapt to the mobile-first consumer landscape and leverage advanced technologies to create compelling mobile experiences. Key players in the market are focusing on differentiation through product innovation, partnerships, and customer-centric strategies to stay competitive in this dynamic and evolving market environment. As mobile marketing continues to play a crucial role in the digital marketing mix, businesses must stay agile and innovative to capitalize on the opportunities presented by the mobile-driven economy.The global mobile marketing market is witnessing a significant transformation propelled by the rapid proliferation of mobile devices and the evolving preferences of consumers. One of the key trends shaping the market is the emphasis on personalized and targeted marketing strategies facilitated by mobile platforms. Businesses are increasingly focusing on delivering tailored content and offers to consumers based on their preferences and behaviors, driving higher engagement and conversion rates. This shift towards personalized marketing is driven by the need to cut through the noise of traditional mass marketing and create more meaningful interactions with customers.

Another critical development in the mobile marketing landscape is the integration of mobile marketing with other digital channels such as social media, mobile apps, and websites. This omnichannel approach enables businesses to create cohesive customer experiences across multiple touchpoints, enhancing brand visibility and fostering deeper customer engagement. By harnessing the power of data analytics and artificial intelligence, companies can gain insights into customer behavior across various channels and optimize their marketing strategies for maximum impact.

Furthermore, the rise of mobile commerce (m-commerce) is reshaping the mobile marketing ecosystem as more consumers turn to their mobile devices for shopping and interacting with brands. This trend is propelling businesses to invest in mobile-centric solutions such as mobile-optimized websites, mobile payment options, and loyalty programs tailored for mobile users. As mobile devices become indispensable tools in the shopping journey, companies are exploring innovative ways to leverage mobile marketing to drive sales, boost customer loyalty, and enhance overall brand experience.

Additionally, the increasing adoption of mobile marketing solutions across industry verticals such as retail, healthcare, and BFSI is creating new avenues for growth and innovation. Retailers are leveraging mobile marketing to drive foot traffic, offer personalized discounts, and deliver immersive shopping experiences. Healthcare providers are using mobile channels for patient education, appointment reminders, and telehealth services. In the BFSI sector, mobile marketing is being utilized for promoting financial products, providing personalized financial guidance, and enhancing customer engagement.

In conclusion, the global mobile marketing market is poised for sustained expansion as businesses adapt to the mobile-centric consumer landscape and leverage advanced technologies to craft compelling mobile experiences. Key market players are differentiating themselves through continuous innovation, strategic partnerships, and customer-focused approaches to stay competitive in this dynamic market environment. As mobile marketing continues to play a pivotal role in the marketing mix, companies must remain agile and innovative to capitalize on the opportunities presented by the mobile-driven economy and stay ahead in the fiercely competitive market landscape.

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Global Mobile ing Market – Segmentation & Forecast Question Templates

• What is the market size snapshot for the Mobile ing industry?
• What is the global market growth trend for Mobile ing s?
• Which key segmentations are assessed in the Mobile ing Market?
• What are the names of top-rated players in the Mobile ing Market sector?
• What countries offer the highest opportunities in Mobile ing Market?
• What are the names of leading regional competitors in Mobile ing Market?

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